Brand Building with Window Wraps and Wall Murals

Window wraps and wall murals are high powered advertising tools that stick! Speedpro Carolinas (www.speedprocarolinas.com) recently completed a window wrap and wall mural project at North Hills Mall (www.liveatnorthhills.com), in Raleigh, NC to help promote Duke Raleigh Hospital (www.dukeraleighhospital.org). When designed, produced and installed, properly, window wraps and wall murals transform ordinary space into high impact billboards for advertising and promotional purposes. Great applications for these products include

1. Shopping malls (indoor and outdoor)
2. Retail storefronts
   
3. Sports and entertainment venues
4. Office buildings (exterior glass, lobbies, hallways)
5. Parking decks
6. Schools

Wrap products such as window wraps and wall murals can also offer real estate developers, property owners additional revenue streams by selling advertising space to businesses in high traffic areas. Speedpro Carolinas currently works with several major property owners to maximize the value of their respective properties by identifying prime advertising space and consulting on the right wrap product for that space. Whether its a window wrap above a store front, a wall mural on an exterior concrete wall or a tabletop wrap in a food court, the professionals at Speedpro Carolinas can help property owners establish advertising programs that can generate meaningful revenue. Speedpro Carolinas is a leading authority in large format graphics and is highly experienced in the design, production and installation of creative wrap products such as window wraps, wall murals, elevator wraps, tabletop wraps, floor murals, vehicle wraps and much more.

Words of caution: Don't trust your wrap project with just any vendor with a printer and access to adhesive vinyls. As wraps have increased in popularity due to more and more companies realizing the many benefits of such products, retail sign shops, "garage based" sign companies and traditional printers have begun offering wrap products, and consequently product knowledge and more importantly product quality vary greatly from vendor to vendor.

For example, Speedpro Carolinas recently completed a side walk graphics project with a customer who hired another vendor for the first phase of the project before switching to Speedpro Carolinas. The vinyl that the other vendor used to produce the first round of graphics is not manufactured for use on concrete. While the graphics adhered to the concrete, they left a gummy adhesive residue once they were removed. Six months later, the property management team still cannot completely remove the residual adhesive. Speedpro Carolinas recommended a vinyl manufactured expressly for use on concrete and a non-skid overlaminate for safety purposes. The graphics provided by Speedpro Carolinas were removed several weeks ago without any problems or residual adhesive being left behind.

A successful wrap project requires an in depth knowledge of three critical components:

1. Design - Be sure that the design is practical from a production and installation standpoint. Often times vendors without direct wrap experience design graphics that "look good" on their iMacs but once produced and installed lose most of their impact. For example, if you create a high impact wall mural with your company's logo incorporated in the design, make sure that your logo doesn't lie on an air vent or spot light that might make viewing it difficult.
   
2. Production - Be sure that the wrap is produced using the correct materials. All adhesive vinyls are not created equal and most are created with specific applications in mind. Some vinyls are manufactured for short term applications while others are intended for long term projects. Some are created with a "clean removability" feature while others with a permanent adhesive. Some are produced to specifically adhere to textured surfaces such as concrete while others for surfaces with complex curves.
   
3. Installation - Be sure that your wrap is installed correctly. Regardless of how well a wrap is designed and produced, a poor installation can result in a failed project. Whether the application requires a wet installation or significant post heating, hire an installer with direct wrap installation experience and not just someone who's watched a few Youtube videos.